▶ Watch the video

A conversation with Marita Golden (2022)

The spookiest day of spooky season is upon us, Halloween, with trick or treating, scary movies, fall winds that hiss and howl. It is the perfect time of year to reflect on a scary question many women carry silently: what mask am I wearing?

As we deck doorsteps with jack-o-lanterns and ghosts, we are reminded of the masks we don not just on Halloween, but every day: the “I’m fine” face, the S - cape of the ever-strong woman, the silence when what we may really be feeling is fatigue, fear, or frustration.

What makes this season even more meaningful is that October has also become a time of heightened visibility for mental health. The first full week of October is nationally known as Mental Illness Awareness Week, but I have noticed that because much of the nation is reeling from sudden upheaval, loss of sure footing, and a foreboding uncertainness, mental wellness and wellbeing articles and self-caring reminders are being observed the entire month.

The myth of the ever-caped superwoman, the idea that you must always be strong, always hold it together, never show weakness, is particularly pervasive among Black women. In her book The Strong Black Woman: How a Myth Endangers the Physical and Mental Health of Black Women, Marita Golden explores how this “superwoman” narrative wears on the body and soul. It becomes armor at first, but over time that armor can feel like prison. Add to that the concept of weathering, the theory that chronic exposure to discrimination, stress, and socioeconomic hardship accelerates biological aging, especially among Black women. This is how we begin to understand how invisible burdens turn into measurable harm.

Spooky Season - Jack-o-lanterns, ghosts, full moon, and masks.

Spooky Season - Jack-o-lanterns, ghosts, full moon, and masks.

When we wear the mask of “strong” while the world is shifting beneath our feet, from socio-political displacement, economic uncertainty, and climate emergencies (as I write this a category 5 hurricane is in the Atlantic hoping to make believers out of nay-sayers) to renewed debates over reproductive rights, it’s no wonder the toll is heavy. Since January 2025, we’ve witnessed sweeping policy changes that threaten bodily autonomy, proposed rollbacks in public-health protections, and volatile global events that compound stress and insecurity. The social weather is turbulent, and the stress shows up in our hearts, blood pressure, and mental well-being.

Scary Truths

While we talk about spookiness and costumes this time of year, let’s get real: the real frights in women’s health aren’t ghosts, they’re for real and structural.

The Real Monsters in the Room

These aren’t metaphorical monsters, they are measurable, urgent, and addressable.

When “Strong” Becomes a Disguise

Masking may feel protective. Saying “I’ve got this” may sound like strength. Yet when we suppress fatigue, grief, or pain, our bodies respond with hypertension, insomnia, autoimmune flares, and chronic illness. The mask becomes a disguise for symptoms screaming for attention.

What if we treated it differently? This Halloween, and beyond, what if the bravest costume we wore was no costume at all? What if our most radical act was to shed the mask and take off the cape?

Imagine bringing the same creativity and courage we pour into Halloween into reclaiming our health and our truth. Imagine saying: I am not invisible. My pain matters. My rest is sacred. My story belongs. To unmask is not weakness, it is radical self-care and collective resistance.

A Call to Unmask

The invitation this spooky season isn’t just to face what frightens us, but to recognize that sometimes the scariest thing is silence, the silence of unmet needs because no one knows that we even have a need, unspoken pain because we never tell anyone we are in pain, or delayed care, because we suffered in silence, thinking somehow that self-denial is noble; or that the silent suffering makes you stronger, or even putting yourself last, while you tend to everyone else’s needs makes you a good partner, parent, or friend. Taking off the mask can feel vulnerable, but it is also a form of allowing yourself and those around you know who you are. It is how to make visible what has been ignored.

We wear the mask and the superwoman cape.

We wear the mask and the superwoman cape.

Imagine bringing the same energy and creativity we pour into Halloween into re-imagining our health narratives and the systems that serve us. What if we asked ourselves: What masks am I wearing? What am I tolerating? What’s wearing me down? What if we said out loud: I am not invisible. My pain matters. My rest is sacred. My story belongs.

Here are some small steps to start unmasking

Reflection Prompts

This season let’s turn down the volume on fear and turn up our courage: to unmask, to witness, to demand better for our bodies, our minds, our lives. Because the greatest power doesn’t always lie in the cape—it often lies in putting it gently aside and saying, “My story. My body. My truth.”

Additional Resources


Cheryl J. Thompson, MSPHCo-Executive Director

This article first appeared on the IAWH Health blog on October 28, 2025 and is preserved here as part of the IAWH Health Journal archive. Information reflects what was known at the time of publication. This article is for general education and is not medical advice.
Topics: Unmasking Truths, Mental Wellness, Authentic Living

← All 2025 articles  |  IAWH Health Journal Archive